I can't believe that I'm just hearing about this now, but Fox started its own faith label. Apparently the label's definition of "faith" encompasses anything considered bland and inoffensive like Garfield cartoons and Strawberry Shortcake: Adventures on Ice Cream; there was nothing advertised on its website that seemed worth seeing. Fox wants to cash in on the Christian market, yet still does not have enough respect for Christian consumers to really break the piggy bank open. I can't imagine this label has been very successful. Its profitability will be limited until it can really break free from its stereotypes.
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I think Stephen Colbert should coin a new term: "Faithyness." Cuz that's about as close to Christianity as Public America will go.
I've read about it last year on imdb:
http://www.imdb.com/news/sb/
2006-09-19#film1
Then I read an interesting and funny post Barbara Nicolosi wrote about it:
http://churchofthemasses.blogspot.com/
2006/10/facing-facing-giants.html
The company's released "The Ultimate Gift", written by an Act One Alumni. I thought it was a decent film, and not crassly "Christian"; more the type of thing a successful 'Christian-targeted' studio should be doing.
Didn't they produce the weirdly derivative Christian serial killer epic Thr3ee?
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