Friday, June 8, 2007
I can't believe that I'm just hearing about this now, but Fox started its own faith label. Apparently the label's definition of "faith" encompasses anything considered bland and inoffensive like Garfield cartoons and Strawberry Shortcake: Adventures on Ice Cream; there was nothing advertised on its website that seemed worth seeing. Fox wants to cash in on the Christian market, yet still does not have enough respect for Christian consumers to really break the piggy bank open. I can't imagine this label has been very successful. Its profitability will be limited until it can really break free from its stereotypes.